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Choosing the perfect sheets and towels for your home is made easier with the new Pure Zone Plant Dyed Collection. Over 35 years in the business, Pure Zone has mindfully curated a new range of bed linen and towels, that maintains their ethos of superior quality combined with affordability. The range utilises a new technology, believed to be a first in the Australian market place, that is not only positive for the environment, but also for our sensitive skin and our homes.
The collection includes a range of sheets sets, quilt cover sets and towels, manufactured using a unique plant-dyeing process which is chemical free and uses colour derived from plants, herbs or vegetables. No chemicals are used to create the colour, just natural plant extracts. The benefits are plentiful, ranging from anti-bacterial, hypo-allergenic and a truly healthier product for you and your home. Pure Zone is a family owned brand, with an online and retail stores. Textile and manufacturing is in their blood, spanning back three generations. Products are designed in Australia for the Australian consumer and environment, so this new collection hits the mark for consumers looking for affordable, ethical and organically manufactured products.
Colour is naturally extracted from plants, which is different to general dyeing practices which use conventional colour dyes and processes. With this new process, the colour is derived from different herbs, plants or vegetables to create specific colours which are all chemical free. This plant dyeing process originated back in early China, and involved four basic steps of Boil, Ferment, Isolation and Dyeing.
As time moves on, the basic principles of this ancient practice along with modern technology, assists to achieve a superior result. You select the right herbs, plants or vegetables that have an excellent degree of good colour fastness (so colour is not lost through the washing process) and then extract the pigment to create a natural dye. (For further information refer to ‘Pure Zone Colour Reference’ file)
The Pure Zone range of bed linen is made of 97% organic cotton and 3% silk. The organic cotton is 100% certified organic, grown and sourced ethically, with no chemicals used in the process. Silk is added to the process as it successfully absorbs plant colour derivatives. The plants are absorbed in water to create the colour. Once the water is coloured, the silk fabric is dipped to absorb the colour. The plant dyed silk is then woven into the organic cotton to create the finished fabric. The entire process uses no chemicals on the fabric, providing a hypo-allergenic and purely organic product to the end consumer.
The range includes Sheet Sets (Fitted Sheet and Flat Sheet plus Pillowcases), Quilt Cover Sets (quilt cover and pillowcases) and Towels (Bath Sheet, Bath Towel, Hand Towel and Face Washer) all plant dyed.
There are 4 colours available in the new bedlinen collection and 5 in the towels, which have been derived carefully and with a conscience from a range of herbs outlined below. All colours deliver longevity and durability, along with softness comfort.
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As an Australian family-owned bedding and homewares business, we are truly connected to home and family. We believe a 'pure zone' is a healthy, happy home and we strive to provide quality textiles at an affordable price so you can create your own pure zone.Our belief in health, quality and affordability drives everything we do.Our bed sheets, quilt covers, pillowcases and towels are made from natural fibres like bamboo and Egyptian cotton, because natural fibres are by far the healthiest choice for textiles that are so close against the skin for such lengthy periods of time.For 35 years, we've been bringing those little luxuries and quality basics at an affordable price into Australian homes. From our family, to yours.
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