100% SEMRush Promo Codes (2 SEMRush Coupon Codes) January 2025 Australia

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Online marketing is never simple. But marketing tools must be! The SEMRUSH originated as an in-house toolkit that we use for our own marketing efforts. Since then, we have put all our knowledge and experience in the field to make the service more efficient and enjoyable for online marketing experts.

SEMRUSH: how to use keyword research and how it works in practice

The big advantage is that it is already very easy and practical to do keyword research with the SEMRUSH. Here's how:

Once you log into your account, on the home page, there is a search field at the top, so you can search for any word or term you want.

Once you click on 'Search', the tool already provides you with a complete report on that term in seconds, with an overview so you can evaluate and make more assertive decisions.

Look what happens when we search for the word 'SEMRUSH', for example:

Only with this quick report, you will already have access to extremely relevant information to choose a keyword, such as:

Search volume and number of results in organic search

There are keywords, for example, that do not even generate this type of data, as the search volume and results are very irrelevant. If this happens, consider trying another related keyword that is more searchable.

Cost Per Click (CPC) and Paid Ads Competition

Here you must evaluate according to your market segment. As expensive as the keyword may seem or too crowded, the data can be good numbers for your specific segment.

keyword trend

Analyze this information with the following thoughts in mind, 'does this keyword have stable search volume or is it too seasonal?'. In general, terms with more constant volume are better opportunities, as they can give greater stability and longevity to your content. But that's not a rule: if your strategy is to work content for keywords at specific times, like 'trips' at the end of the year or 'breast cancer' in October, the terms are still relevant.

Ranking difficulty (Average KD)

If ranking difficulty is high and your site is still new, or you don't have as much digital authority, you might be better off looking for another keyword that is more likely to rank well to start with and later be able to compete for positions in keywords with higher KD.

• Phrase Matching Keywords

In this part, you can get a sense of what users most want to know about that term, giving better direction to the content you are going to produce.

• Related Keywords

Here you can get ideas for other keywords to analyze, which are related to the one you were studying. So, if the one you were studying doesn't have good data, this is where you can look for other terms to analyze and replace.

It is with all this data that you will validate that keyword you thought for your strategy. Is she really the most ideal? Do you have a good search volume? Is it hard to rank?

In addition to all this, other data in the report deserve special attention: Organic Search Results and Ad Text.

In the first one, you can already see in SEMRUSH which links and content are better ranked for that keyword, as a preview of the first and other pages on Google.

In the second one, you can look at which competitive ads are running for the keyword you searched for and how they are doing, in full.

With these two pieces of information in hand, you can get good ideas and good insights to work on your keyword.

Oh, and in addition to all that, you can also limit your search by region or country, if you prefer, as well as on Google Trends, to get more interesting results according to your strategy.

If you want to better understand what keywords are and how to use them practically, read this other article.

Other SEMRUSH features and utilities for keyword planning

Keyword Magic Tool

This feature will give you a more detailed analysis of your keyword compared to the overview we explained. up there.

You'll get a sense of the full potential of that keyword, counting related searches and terms.

For ease of analysis, SEMRUSH even groups the most common terms related to that keyword (to the right of the print), so you can study with more focus the group that is most interesting to you.

In the case of the keyword 'SEMRUSH', as you can see in the print, there is a specific search volume for users who want to know about SEMRUSH related to SEO.

Keyword Difficulty

This feature will give you more details on how difficult your job can be to outperform your competitors in the search results for a certain keyword and climb the Google rankings.

Even though this information is relative, it can be quite useful in data analysis.

We know that certain keywords have a high competition and being aware of the chances of getting in the position of the competitor, who uses that keyword, is very relevant data.

Analysis of results and data with SEM rush

In addition to planning, the SEMRUSH also allows you to monitor the progress of your strategy and thus have more control over the results.

With this you can also adapt it according to the information that the platform provides, in post-planning.

Regarding the website, the platform offers relevant data on organic traffic. Just go to 'Projects' > select your site > 'Position Tracking'.

From there, you will have access to information such as the main organic keywords that lead to your domain, the main competitors for the same keywords on your site, as well as a competitive positioning map, with the main competitors, according to the keywords defined in your strategy.

Each report can be further expanded to provide even more information. In the case of the main organic keywords, in a full view it is possible to know, for example, which publications are ranked in according to the keywords, their positions and variations.

With this and other features of the SEMRUSH, planning keywords and tracking results can be much easier and more effective.

And there are several other tools that can help you when building a digital marketing strategy. Check out the best tools to measure results here.

More about the SEMRUSH tool: far beyond keyword research

The online platform is a complete and useful help for anyone working with digital marketing. The SEMRUSH is also considered one of the best tools for SEO analysis - Search Engine Optimization, besides offering a detailed analysis of your company's website and your business' competition, as we've already given a spoiler here.

Projects > select your site > On Page SEO Checker

The best SEMRush discount code is "WPISM-3UCMOC90".