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Kinguin launched in 2013 and we were able to scale the operation considerably, from revenue of $ 3.5 million in the first year to nearly $ 85 million with a team of 150 five years later.
In 2015, according to the European VAT Directive (Council Implementing Regulation (EU) No. 1042/2013), Kinguin became the only market fully compliant with full service on behalf of its merchant community. The complete service that includes automatic reports of VAT rates for the 28 EU countries. This allowed small companies to operate on a large scale in the European market and compete with established distribution companies. On other platforms, merchants face significant obstacles when they are responsible for reporting VAT rates and facing possible liability.
Between 2015 and 2018, Kinguin witnessed and participated in the phenomenon known as esports, and quickly realized that esports was the next frontier of games. Small developers and big publishers have spent enormous enormous resources on developing their eSports strategies, with different levels of success. As a small business, our strategy was to add considerable value to the community and combat e-sports from angles that other brands deemed too soon or completely ignored.
Initiatives such as great initial cooperation with the world's best eSports brands (Team SoloMid, Cloud 9, Fnatic, NiP, G2 Esports, ESL and Dreamhack), developing our own professional eSports team or building the Esports Performance Center in Warsaw , Poland considered a standard reference in the sector and an inspiration for the main brands to follow. This allowed us to achieve something we didn't have before: a truly recognizable brand for millions of fans around the world.
In the same period, many other companies attempted to emulate the Kinguin model, bringing intense competition to the market and reducing margins for all parties. The gaming landscape has also changed considerably. The emergence of MOBA and free games, such as Fortnite and APEX in the Western Hemisphere, brought additional challenges to Kinguin and similar platforms. Enclosed ecosystems, highly engaging and addictive gameplay mechanics, low barriers to entry, and free models have encouraged us to rethink some of the fundamentals behind our current business models.
Traditional e-commerce is ready to be stopped.
The way e-commerce works today will change dramatically in the years to come. I think the way forward is a combination of a free economy and a custom premium economy. Users can participate in great basic gaming experiences without making a purchase.
Premium savings: 100% of users must register with Kinguin and pay to access the gaming experience
Companies that can offer FREE value while engaging the customer with very convenient ecosystems.
Free savings: 80-95% of users will interact and have fun spending time with Kinguin without making monetary transactions
Custom Premium Savings: 5-20% of users will want more personalized experiences
Under the new Kinguin economy, we introduced a free currency called 'Ninja Krowns' (NJK). Ninja Krowns are virtual currencies, while Kinguin Krowns are cryptocurrencies. Ninja Krowns exist only in the Kinguin ecosystem. Krowns, on the other hand, are stored on the blockchain and can be exchanged for another currency through crypto exchanges.
With Ninja Krowns, our customers can collect a specific amount every day for free by visiting the website and clicking on the currency symbol to collect. Collected Ninja Krowns can be spent every weekend on free games provided by Kinguin and its partners.
A jogging a layer of free economy, Kinguin suddenly starts to the day with free games publishers. Our e-commerce expertise is leveraged to maximize conversions from the free economy to different levels of the custom premium economy.
We estimate that over 1 million users will use the free Ninja Krowns coin by the end of 2019. Of these users, approximately 25% will be part of the premium custom economy of Kinguin.
Kinguin's Premium Premium Economy will continue to operate under the premise of selling in- game video games , content and services to its users. What will evolve is the range of these products and services and the omnichannel distribution.
How Kinguin Works The real sources of the games and the reasons behind their low prices.
Where does Kinguin get all the keys from? Why are the prices so low? Do developers really benefit from selling their games here? And above all: is Kinguin legitimate? Instead of taking our word for it, learn the ins and outs of the entire distribution process.
First of all, you should be aware that it is not Kinguin who sells the keys. It is merchants who use our platform, because we provide ready-made solutions to open an online store and reach millions of players worldwide. Kinguin is no different from Amazon, with the difference that we do not have our own stock.
Each game key comes from the game developer or publisher. There is simply no other source. No one else can generate a key.
When the keys are created, they can be sold directly to Kinguin merchants or wholesalers. Wholesale providers do not sell games to players. Instead, they provide retailers, merchants who own stores, and offer the keys to you, the player.
For developers and publishers, it doesn't matter if a Kinguin seller gets their keys directly from them or from a wholesaler. Regardless of the source, the keys have already been purchased and paid for, and the publisher received what he determined was a fair amount.
We also allow players to put their unused keys up for sale. These are the keys that they got from the packages or were presented, but for some reason they don't want to. It is as if you had a birthday game, but it is a game that you already have or don't like. You decide to sell it. It is legitimate: the game has been paid, it is yours, you can do whatever you want with it. If you can sell it for a profit, hey, good for you.
However, these private sellers are a small minority. More than 90% of available games are sold by professional retailers.
A bottle of soda costs less in one store and more in another, and can be up to three times more expensive when purchased at a restaurant. In each case, it is the same product, from the same 100% legitimate source. No one would say that the soda company loses money because some stores sell it cheaper. They have already sold the shares. It is the right of retailers to set their own prices.
What soft drinks and video games have in common is that they are both products, so the same rules apply. At Kinguin , sellers who bought the keys from a publisher or wholesaler value them individually. Prices are lower because sellers do not have to pay to design their stores, maintain servers, position them in Google, advertising, support, etc. We provide everything, for a very small percentage of each transaction.
Yes it is. Many publishers consider us one of their distribution channels. We have partnered with various developers in every way and sizes. Kinguin is a registered company with offices in Hong Kong and support offices in Poland and Bulgaria (both members of the European Union). If that's not enough to convince you, consider the following.
In a world where governments ban cash drawers and investigate big publishers because their practices don't seem entirely fair (think Belgium and their recent interest in some publishers' model), such a large market that operates within and outside the EU, it would not go unnoticed by the authorities. However, we never had legal problems. There is a simple reason behind this: Providing a market for outside traders is a common business practice.
That's what shopping malls do in real life; we simply apply this practice to the digital space to benefit the entire gaming community.
Kinguin conducted an ICO in 2018 and introduced his cryptocurrency KROWNS (KRS)
We are currently reviewing our blockchain strategy. Stay tuned!
Hello everyone!
My name is Viktor Romaniuk Wanli, the founding CEO of Kinguin, and I, along with my team, are responsible for the Kownsin script at Krowns. Although the white papers and scripts are generally written by outside experts who are not involved in the company's daily activities, I felt it was essential to write this script in person. Finally, I am responsible for adding value to your updated Krowns purchases.
"Help players enjoy all the games by building platforms, services and locations that support the free economy and the personal rights of players."
"We think everyone should have access to great gaming experiences."
Since we successfully ran our ICO last year (April 2018), the blockchain industry has undergone major changes. In particular, we have seen a huge decline in most cryptocurrencies, known as crypto winter.
Krowns is still here because Kinguin was already a healthy company. We follow our vision and mission and continue to fulfill our mission.
Kinguin offers buyer protection for your keys. Kinguin publishes the following about the Protection of its Buyer ... You are protected against any quality defect of these products caused by the seller (duplicate keys, invalid keys, etc.).
Bitcoin has proven to be one of the most convenient payment methods in the world, as it attracts more and more people. Growing demand has inspired Kinguin to expand the payment methods offered to merchants.
The Bitcoin payment option allows merchants to withdraw their funds smoothly and efficiently. Transferring funds to multiple international recipients in single payment batches reduces the cost and processing time of payment methods.
"We have noticed a demand from our merchants to pay with Bitcoin." Faheem Bakshi, Kinguin's Vice President of Global Expansion, said: "Having the option to pay with Bitcoins is a great opportunity to attract more merchants selling digital products in Kinguin. It allows users of the Kinguin platform to buy and sell video games even more new ways "
Since Kinguin partnered with BitPay in October 2015, Kinguin customers have been able to use Bitcoins to pay for purchases on Kinguin.net. The addition of Bitcoin resulted in a significant number of people choosing digital currency as their primary payment method. Bitcoin's popularity continues to grow, and Kinguin.net Bitcoin payments are here to meet that new user demand.
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All of this is done through the platform they have created and all transactions are carefully managed and monitored to make sure everything is done correctly. If you want to save money on your next video game purchase in Kinguin, all you need to do is use Kuponation.com coupons and promo codes. Kinguin maintains 100% compliance with local and international laws in all areas. The main jurisdictions, including the EU Directive 2008/8 / EC, which establishes that VAT on telecommunications, broadcasting and electronic services provided by a provider established within or outside the EU to non-taxable persons established within the EU will also be charged in the member state The customer belongs. Take a look on the left side of this website and choose your discount coupon ! Get yours now!
Discount Codes | 29 |
Best Kinguin Coupon | 60% |
Working Promo Codes | 17 |
Redeemed Codes | 39 |