20% UNE PIECE Promo Codes (1 UNE PIECE Coupon Codes) November 2024 Australia

The most redeemed UNE PIECE discount codes

The rashie gets a VERY sexy makeover: Contouring swimsuit with SPF 50 becomes this summer's must-have as designer caters to women keen to turn heads on the beach - without baring all

A woman who saw a gap in the swimwear market for a 'sexy' version of the rashie has created one of the summer's hottest buys - and it's as popular with real women as it is with celebrities.

Recognising that some women are reluctant to expose everything on the beach, but still want to feel sexy, Australian-born Carly Brown created Une Piece - a swimsuit designed to contour the body with the added bonus of SPF 50 built in.

When the £110 ($195AUS) garment launched in Australia, it amassed a 500-strong waiting list and sold out within a week, and now Carly is unleashing it on the UK market.

The launch comes after the likes of Nigella Lawson and Nancy Shevell were spotted sporting burkinis and rashies on holiday, indicating a clear market for Carly's more modest alternative to the bikini, which she says is suitable for all shapes and sizes.

Une Piece is already proving so popular women have been taking to social media to share snaps of themselves in the swimsuit, which they say makes them feel 'unreal'.

Not only is the swimsuit loved by celebrities like Ashley Roberts and Angela Scanlon, regular women are sharing body confident snaps donning the design on Instagram.

Ladies are sharing snaps of themselves wearing the swimsuits in various colours under the hashtag #unepiecewomen in the hope of showing other ladies that it can be empowering to bare your body on the beach.

Describing the garment online, Carly said: 'The shape defining element is just one of the factors that sets the swimsuit apart- this one piece contours your body to perfection, creating enviable shapes and clean lines; a natural filter of your seamless form.

'It is also crafted with 28 pieces of high-quality Italian fabric, containing UPF 50+ and available in five chic shades, black, navy,red, white and blue.'

'The seed was planted when I was living in Europe where summer was a really big deal,' the business woman and mother-of-one told Daily Mail Australia at the time of launch.

After growing up by the beaches of the Sunshine Coast with her surfer dad, Carly said she craved the ocean as an adult living overseas.

The idea for Une Piece came to her during a Christmas when she couldn't find a one piece she liked.

'They didn't quite fit right or look right.' And so the sexy rashie was born.

There are 28 pieces that make up the Une Piece, making it 'incredibly contouring', says Carly, much more than other one pieces available on the market.

Carly claims that the piece suits women of all different shapes and sizes and ranges from a size 6-16.

Carly said she was inspired by conversations she had with all types of women, especially mothers and pregnant women.

'When they had kids and they had to wear rash vests, they didn't feel beautiful anymore and that's a real shame - just because they're mothers.'

It took about twelve months of optimising and testing until the brand came up with an 'amazing fit where you put something on and you just feel good with it'.

The best UNE PIECE discount code is "WELCOME10".