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| Discount | Description | Expiry Date |
|---|---|---|
| 50% | Shopee daily coupons offer up to 50% OFF Link | 2025-02-04 |
| 35% | Electronics with up to 35% OFF on Shopee | 2025-02-07 |
| 10% | Flash Sale on Electronics | 2025-02-03 |
| 30% | Flash sale: Up to 30% off electronics! | 2025-02-06 |
More than 90 percent of shopee transactions take place on the app, according to Zhou. photo: Bloomberg
Instead of having a common app for all users, shopee has a separate eCommerce app for each marketplace. According to Zhou, this allows the company to introduce market-specific features that appeal to users in each of its seven markets: Singapore, Indonesia, Malaysia, Thailand, Taiwan, Vietnam, and the Philippines.
In Indonesia, for example, shopee launched a section dedicated to Islamic products and services to cater to the majority Muslim market. In countries like Thailand and Vietnam, where celebrity endorsements influence consumer buying habits, shopee offers online stores that sell selected top celebrity items.
"We talk about Southeast Asia as a region, but each country is very different, from the language they speak and the currencies they use, and even in terms of purchasing power," Zhou said, acknowledging that country-specific customization requires 'a much more work' since the shopee needs to have local teams in each country.
Like its rivals, the shopee has also paid close attention to the growing 'shopping entertainment' trend that originated in China. Building on SEA and Garena's gaming experience, it has introduced mobile gaming, live streaming, and chat features into its app to better engage with shoppers and encourage them to purchase on the platform.
shopee operates a customer-to-customer (C2C) marketplace, as well as a marketplace for brands that sell directly to consumers, called shopee Mall. The former is particularly popular with small vendors in the region, who they previously sold their products through platforms like Facebook and Instagram. Zhou said.
By joining platforms like shopee or Lazada, these sellers often receive better support for their online business, especially in areas like payments and logistics, and enjoy an integrated user base. The shopee, in turn, makes money by running ads, as well as charging merchants for services and receiving a portion of transaction fees in certain marketplaces.
Despite promising results in the e-commerce industry, shopee continues to compete fiercely with rivals such as Lazada, which received a total of $4 billion in investment from Alibaba last year. And while the Singaporean platform may lead the way in terms of views and downloads in Southeast Asia, Lazada continues to have the highest number of monthly active users in the Malaysian, Singaporean, Thai and Philippine markets.
But Zhou doesn't seem to mind the competition: "Competition is not a bad thing, it shows there is a lot of interest in the market and potential for growth," he said, adding that more industry players could help bring buyers and sellers together in trade. electronics and grow the industry in general.
The commercial director said that the brand's efficiency in scaling its business will help it stand out in the future. "As the market grows, we should be in a much stronger position to capture a large proportion of the growth."
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Shopee is a popular e-commerce platform that offers a wide range of products and services to consumers. It was launched in 2015 and has quickly gained popularity in Southeast Asia, particularly in countries like Singapore, Malaysia, Thailand, Indonesia, and the Philippines. One of the key features of Shopee is its user-friendly interface, which allows users to easily navigate through the website and find the products they are looking for. The platform offers a wide variety of categories, including electronics, fashion, beauty, home appliances, and more. Shopee also provides a secure payment system, ensuring that customers' personal and financial information is protected. Another notable feature of Shopee is its competitive pricing. The platform often offers discounts and promotions, making it an attractive option for budget-conscious shoppers. Additionally, Shopee regularly hosts flash sales and campaigns, allowing customers to enjoy even greater savings on their purchases. Shopee also stands out for its strong focus on social commerce. The platform incorporates social media elements, such as live streaming and chat features, to enhance the shopping experience. This allows sellers to interact with potential buyers in real-time, answering questions and providing additional product information. Furthermore, Shopee has a robust customer support system in place. Users can easily reach out to the customer service team for assistance with their orders or any other inquiries they may have.
| Discount Codes | 7 |
| Best Shopee Coupon | 50% |
| Working Promo Codes | 1 |
| Redeemed Codes | 2 |