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When Founders Brian Singer and Doug “Claw” Warbrick started Rip Curl back in 1969, they had one clear vision – “To be regarded in all that we do as the Ultimate Surfing Company.” Alongside this Vision they outlined a set of Values, the guide by which Rip Curl and all of its crew act.
From the beginning, the Value of Community and Environment was instilled into Rip Curl and its crew. This led to the creation of Rip Curl Planet, the banner under which all of our environmental initiatives thrive.
Rip Curl Planet has three key pillars in which we are constantly looking to improve within;
With Rip Curl Planet front of mind, we drive a host of environmental initiatives throughout Rip Curl’s activities around the world, focusing on reducing waste, cutting back energy consumption and using recycled materials.
You can learn more about Rip Curl’s sustainability initiatives under Rip Curl Planet’s three key pillars. You can also learn about our Environmental Policy.
Rip Curl works with local and international environmental groups on projects focused on Oceans and Beaches. Keeping our feet in the sand and our heart in the surf keeps us focused on our Vision to be regarded in all that we do as the Ultimate Surfing Company.
As a part of this pillar Rip Curl crew around the globe participate in annual Planet Days, working with local environmental groups where Rip Curl has major offices to clean up, protect and revegetate beach and mountain areas. In our home town of Torquay, Planet Day has run for more than a decade and Rip Curl crew are responsible for successfully putting in more than 50,000 plants indigenous to the area.
Beyond Planet Days, Rip Curl provides active and ongoing support of local environmental causes surrounding oceans and beaches, where Rip Curl is part of the community.
Rip Curl strives to act and think sustainably, from everyday office practices to operational processes and event management. We aim to create sustainable processes in our product development and encourage employees to follow Rip Curl’s Community and Environment based values.
Each year our longest-running and largest event on the calendar, The Rip Curl Pro Bells Beach, is run in an entirely plastic-free environment. With each Rip Curl Pro, we aim to find new ways to work with local governing bodies to better manage event waste management and continually divert greater amounts of waste from landfill.
Another huge event on our calendar, The Rip Curl Cup Padang Padang, is a proud supporter of Plastic Free Uluwatu, the non-profit organisation working to improve the Waste Management System in Pecatu Village. Each year the event calendar includes a full day where competitors and event staff clean up the local beaches and valleys behind the beaches.
With Rip Curl Planet front of mind, we strive to act and think sustainably in all that we do.
In partnership with global recycling leader TerraCycle, Rip Curl is pleased to announce a wetsuit recycling program available to surfers around Australia beginning May 10th, 2021.
In partnership with global recycling leader TerraCycle, Rip Curl is pleased to announce the launch of a Wetsuit Take Back Recycling Program across Australia. Surfers across the country can now recycle any surf branded wetsuit at participating Rip Curl stores in Victoria, New South Wales, Queensland and Western Australia. All recycled rubber will now be repurposed for use in the safety attenuation layer of soft fall matting used at playgrounds and outdoor gyms.
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Rip Curl also has an extraordinary events platform, headlined by WSL World Championship Tour surfing contests, the global GromSearch Series and an array of international events across surf and snow. We were the first company to sponsor a professional surfing event, the 1973 Rip Curl Pro at Bells Beach, and we’re committed to continue the tradition of supporting and showcasing the best surfing to fans across the globe. Rip Curl will continue to stick by the grass roots that helped make us the market leader in surfing, but we'll also charge on into the future and push riding to a new level. We know what we are doing and we will be around for a long time.
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