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High-end design, without the high-end price tag? That's kind of our thing. We work directly with independent designers and makers to create pieces you'll love, that are MADE to last - and won't break the bank. We're into independents Alongside our in-house design team, we work with makers, suppliers and independent designers, straight from the source. That means no middlemen. So you get a fairer price, and a great new piece. We choose them because they're the best at what they do, and they share our views on things. The result? Quality furniture that looks good (and is kind to your wallet, too). Around the world From family-run businesses in Portugal, to our favourite furniture makers in China, Vietnam and India. We work closely with factories, collaborating with them to meet the highest possible standards. This means we can ensure that they're paid a fair wage and working fair hours, in a safe environment. Check, check and check. Size matters Producing stock in small batches allows us to be more experimental and tune into our customers' needs. This means less waste - we think it's more responsible that way. And the majority of our designs are handcrafted by artisans with care, love and attention to detail. Touching encouraged Need a second look at that sideboard, or a feel of a fabric before you buy? You'll find MADE showrooms all over Europe, in carefully selected cities. For interior advice, fabric samples, or a peek at your favourite pieces, our showrooms are here to help. So come in, take a seat, and make yourself at home. Responsible roads Hybrid truck fleets deliver the goods in Paris. Our aim is to extend this to other cities (including London) as soon as we can - it's part of our plan to become an even more responsible retailer. And you feel good knowing your home's being helpful. Here's your excuse to buy that thing.
Made.com has had an excellent 2018, featuring a turnover increase by 37 % and 40 million pounds (45 million euros) of extra capital. Boosted by a new flagship store in London, CEO Philip Chainieux looks to the future with confidence. Made.com 'design company for the digital generation' Made.com's ambition is to become the leading design company for the digital age: that is what Chainieux told RetailDetail during the opening of their renewed store in Soho, London. The store has been furnished to meet the needs of a new concept, which will also be introduced elsewhere: the store is to become a location for more events and features various technological innovations for providing information and processing orders. Buying is still not an option in Made.com's stores - which are more like showrooms. Chainieux explained the brand's unique vision this way: "Every customer experience starts online these days, often through mobile devices. In our case, it also ends online. Why would you have a supply, if you can tell a story and let the transaction flow from there?" The CEO noticed that Made.com's customers usually buy from home, even when they did visit a physical showroom. He considers the physical store of the future to be a place to establish contact, not a place to sell. "For us, the showroom is a touch point within the customer journey: an extension of the online experience, reinforcing and enriching the emotion. The showrooms offer brand familiarity and commitment, because we use them to create stories and organise events." To Denmark, Finland, Italy and Portugal The strategy certainly proved successful for Made.com last year: the company's turnover increased by 37 % and reached 173 million British pounds (almost 200 million euros). A year before, the furniture seller already saw its turnover grow by 40 %. The company does not release any profit figures. The British home market still represents 58 % of total sales, but in 2019, Europe will catch up with those numbers. Made.com has been active in nine countries since last October, when the company entered the Spanish market. Four new countries will be added to the list this year: Denmark, Finland, Italy and Portugal. Expansion is partly enabled by an anonymous investor who injected 40 million pounds (about 45 million euros) of capital in March of last year. The furniture brand is also looking to expand its products range and number of designers in order to move to new markets. Made.com is working to build a community where designers can work for the brand as independent contractors. Hobby designers and beginning professionals can do so through Made.com's own new crowdfunding platform TalentLab. There, customers can sign for products that will only be manufactured once enough orders have been made and enough advances have been paid. 150 external designers As for the fixed collections, Made.com works with a talent pool of 150 external designers, but the company also employs about seven designers in residence. "Our ambition is to become the ultimate destination for designers in Europe. Nowhere else can an independent designer have his work distributed on such a large scale," explained Chainieux. Designers will receive a fixed sum for their design, but what that amount is, remains a secret. Besides cutting out intermediate trade, Made.com also shakes up the furniture industry by applying the principles of 'fast fashion' to interior design. The company frequently releases new collections, but in limited runs. "There are many variables and you are never sure of the colour, material, price and so on. By reducing the cost of that risk, you can innovate much more and try out new things. Made.com's secret is: we can afford to fail - it is not too costly. Daring to fail allows us to do things differently."
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Made.Com Design Ltd designs and manufactures furniture products. The Company offers sofas, chairs, tables, beds, storage, lighting, and other home furnishing products. Made.Com Design serves customers in the United Kingdom. Here at MADE.COM we believe everyone should have access to beautiful furniture. By working directly with innovative designers and hand-picked manufacturers - cutting out the middlemen in between - we can offer our pieces without the high street mark up. Our designers range from household names like Allegra Hicks to fresh talent like Josie Morris. Take a closer look at who we work with here: www.made.com/designers/. Like of the a MADE piece but not sure how to style it? Be inspired by our customers on MADE Unboxed, our social network for interiors: made.com/unboxed/.
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