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Hey Zarah, we spoke to you on IWD last year. What have you been up to over the past 12 months?

The last year has been one of the most challenging periods of my life. I moved to Sydney to embark on a new career journey and to challenge myself. Over the year, I’ve spent a lot of time self-reflecting and trying to understand myself better. A lot of mental health concerns were raised, so I spent time doing things to look after myself and also trying to find solutions and strategies.

For readers who aren’t familiar with your work, can you tell us a little about what you do?

I am the Creative Director of Embrace Your Frizzique, a platform empowering BIPOC to reconnect with their hair through different pillars. These include content creation and creative projects, through to events and hairdressing itself. I also work at Rumbie and Co as their Senior Curl Stylist, specialising in wavy, curly and afro hair. And I work across the Rumbie and Co social media and PR strategies.

How have you adapted to a new way of working and living? Did you face any challenges?

Lucky for me hairdressing in Sydney was an essential service, so work itself didn’t change at all. In fact, it became extremely busy in the salon with people wanting to learn more about their hair and becoming quite experimental. Living in a new state by myself was challenging, especially not being able to get out and socialise. A heightened sense of anxiety definitely surfaced, which was difficult – especially because I relocated with the idea that the move would fuel me creatively and allow me to meet heaps of people and grow my network.

What challenges have you faced over the past year?

Being creative, to be honest. I found myself in a routine that I wasn’t used to. Ever since I was young, I’ve always jumped into many things at once – whether that be a few jobs at the same time, or sports and hobbies. Channelling one thing with 100% focus was something I’ve not been used to, so it called for perseverance. I found myself running into constant roadblocks, which lead me to not wanting to be creative or expand EYF. I went through moments during my break from social media where I really thought about giving up on EYF and potentially starting a new career – but with support and encouragement, I was able to push through.

What’s been your most significant achievement over the last year?

My biggest achievement is facing my challenges, and not giving up. I pushed through a lot of personal blockages which was enough for me to be proud of where I am now.

What’s on the cards for Embrace Your Frizzique in 2021?

For most, if not all, of 2020, I spent time reflecting on the brand and where I was heading with it. It was a well-deserved break that was honestly overdue. This year will consist of a rebrand with new visuals and graphics. I’ll also work on creative collaborations and plenty more projects outside of hair, including expanding into the arts space in Sydney.

What do you think are the biggest issues facing women in 2021?

One global issue that women have been facing and continue to face is gender-based violence. Whether that be physical, sexual or emotional. If we look at Australia, around one in three have experienced physical violence and almost one in five have experienced sexual violence. With the increased amount of social media use through 2020, more women used their platforms and spoke out about their experiences. But unfortunately for some, based on their geographical location or socio-economic status, speaking out may be impossible. We must continue to protect women, teach consent, educate the next generation and call for responsive services. It’s also so important to hold others accountable for their actions and create an environment that protects all women.

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