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Product recognition: Using RFID technology and ultrasound in the connected clothing rail, Farfetch can recognise any product that customers physically pick up in-store, and immediately link these to their mobile device, creating an in-store wish list and product selection as they browse. Sales associates can also see their in-store wish list and use that information to recommend complementary products to them.
Changing room experience: The Store of the Future team has also developed software to enhance different versions of a current changing room experience. The Farfetch team has taken existing digital displays and mirrors and developed software harnessing the power of the Farfetch open platform. New features for the Farfetch connected mirror include showing the customer's digital wish list where shoppers can request different sizes and colours and even make a purchase items directly through the mirror. It goes without saying that everything is done on mobile.
While the concept is heavily reliant on data to enhance the experience, the Farfetch team takes customer privacy very seriously. If shoppers wish to browse a store anonymously or not be disturbed by sales assistants, they can simply state their preferences.
Perhaps the most exciting thing about Farfetch's Store of the Future is that it really functions like an operating system. This means that developers can build retail tech solutions for the platform and retailer partners can choose which ones they wish to deploy in their stores.
Buy the summer 2019 collections from the best luxury brands and fashion at Farfetch. Keep the news always at hand with the amazing dresses, beautiful bags and outstanding shoes of the season.
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Summer Collections
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Farfetch delivers to over 180 countries & offers free returns for any reason.
Luxury online fashion marketplace and technology platform Farfetch sells products from over 700 designer global boutiques and brands. Founded in 2007 by Portuguese entrepreneur José Neves with headquarters in London, the platform has grown to operate offices in 11 cities and offer mobile apps and dedicated websites in 10 languages. It employs over 3,000 staff. Farfetch has established itself as a technological powerhouse. In 2017, it launched a beta version of its augmented retail store in two locations, partnering with Browns in London and Thom Browne in New York. The store features RFID-enabled racks to populate an online wish list, digital mirrors and facial recognition to create a single view of the customer. Farfetch differentiates itself from rivals Yoox Net-a-Porter and Matchesfashion by positioning itself as a technology company rather than a retailer, as it does not hold any of its own stock. Instead, Farfetch connects bricks-and-mortar stores with little online presence to global customers, leveraging its technology to help day-to-day operations.
Farfetch is among 24 companies to sign an agreement to work towards a shared goal on the environment launched by French President Emmanuel Macron.
The Fashion Pact evolved from the G7 Summit held in Biarritz and will see companies from the fashion and textile industry work together to tackle issues and create shared goals around climate, biodiversity and oceans.
Farfetch is the only fashion-tech company to sign the agreement so far bringing the total number of signatories to 56 and number of brands involved to around 250. The initial report on the organisations progress will be shared in September 2020 and includes the likes of Adidas, Stella McCartney and Selfridges.
Do I need an account to place an order?
No, all you need is an email address. We recommend that you register for an account to start adding pieces to your Wishlist, but, you can also place and track orders as a guest and sign up at a time that suits you.
I have forgotten my password: what should I do?
Simply follow the 'Forgot your password?' link on our Sign In page and enter your email address. You'll then receive an email to reset your password.
How do I receive Farfetch email updates?
Stay informed of new arrivals, trends and exclusive promotions by entering your email address at the bottom of our homepage. You can then manage your email preferences under 'My Account'.
How do I place an order on your site?
It's easy! Here's how:
Choose a category or designer from the top navigation menu or search to explore a specific style or trend.
Select your desired piece and click 'Add to bag'. Once you've added all items, it's time to checkout under 'Summary'.
Sign in to your account or, if you've not yet created one, proceed via guest checkout.
Enter your address, payment method and delivery details to complete your order. That's it - we'll confirm the order and it will be carefully prepared and shipped to you, with updates every step of the way.
Can I place an order over the phone?
Sure! Our friendly Customer Service Advisors are happy to assist you with this.
Where can I find size & fit advice?
Click on 'Size Guide' on the item's page to view our conversion chart. We also provide fit information and model measurements for each style under the 'Size & Fit' tab.
Can I cancel my Farfetch order or make changes to it?
Yes, you might be able to cancel some items before we prepare your order. Just head to 'Orders & Returns', or click here if you placed an order as a guest. We can't add items to an existing order, but you can place a new order for any additional pieces. You can find more info in our Return & Refunds Policy.
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Customer recognition: Farfetch has developed a universal log in so that consumers can actively 'opt-in' to data sharing to enhance their current and future shopping experiences across the store they are in and the Farfetch platform. In the BETA example, Farfetch showed how a customer might use a QR code to enable identity recognition as soon as they enter the store. Not only will the universal log in recognise the person who has entered the boutique, but it will also pull in their preferences, likes and past purchases. However, if a shopper wants to browse anonymously, they can skip the log in process. Sales associate assistance: Once a customer arrives in store and uses universal log in, the sales associate receives a notification alerting them that a connected customer has arrived in store. The sales associate can then access insights into their recent shopping behaviour provided via their connected profile. Information such as the brands that customer has previously browsed and bought and even their in-store browsing preferences. This allows store staff to provide a much more tailored, personalised and high level of service.
| Discount Codes | 3 |
| Best Farfetch Coupon | 50% |
| Working Promo Codes | 0 |
| Redeemed Codes | 10 |