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Canva: The Easy-to-Use Content Creation Tool for Small Businesses

Canva is a content creation tool that offers easy-to-use features and functionality that enable users to create a variety of engaging content that gets shared. It is one of a new breed of 'no tech or design skills required' content creation tools that have taken the online world by storm. These tools are helping small businesses get past two of the greatest obstacles to implementing an effective content marketing campaign: producing engaging content and producing content consistently.

Canva has an impressive collection of content types that includes pre-sized social media image and header templates, marketing materials, documents, presentations, invitations, ads, and even templates for eBooks and resumes. This collection is continuously growing, and users can also create custom projects to meet their specific needs.

The drag-and-drop functionality of Canva makes it easy for users to discover and include image elements. The platform offers a wide range of images and fonts that users can use to create engaging and eye-catching designs. The photo editor makes it easy to change the look of images using filters, tint, brightness, and more.

Canva also makes collaboration easy with its commenting and editing features. Users can invite collaborators to leave comments or edit their designs by clicking the 'Share' button in the editor and entering one or more email addresses in the email box.

In addition to its web-based platform, Canva also offers an iPad app that is as full-featured and easy-to-use as the online version. And the best part is that Canva is free to use, with the only cost being when users choose to use premium images that are sold for the low price of $1 per image.

Using Canva for business is a great way to create and publish engaging content that attracts targeted prospects both online and off. For example, creating an image to use as a Facebook update can easily go viral, especially if it's funny or useful.

The process of creating an image for Facebook using Canva is simple and straightforward. The first step is to select the Facebook Post template. From there, users can access a wide range of features such as the search tab, layouts tab, text tab, background tab, uploads tab, zoom control, canvas, and page controls.

Canva is an excellent solution for businesses looking to produce engaging content consistently without requiring tech or design skills. Its intuitive platform and wide range of templates, images, and fonts make it easy for anyone to create professional-looking designs. With its collaboration features and iPad app, Canva is also a great tool for teams that need to work together to create high-quality content. And with its affordable pricing, Canva is an accessible option for businesses of all sizes.

Creating Many Types of Content with Canva

Canva offers a variety of content types, including pre-sized social media image and header templates, marketing materials, documents, presentations, invitations, and ads. Even better, Canva's collection of content types continues to grow. For example, they recently introduced templates for both eBooks and resumes. And if you don't find what you need, you can always create a custom project.

Drag-and-Drop Functionality

Like most of these solutions, Canva offers drag-and-drop functionality. Combined with search, this feature makes it easy to discover image elements and to include the ones you like.

Tons of Images and Fonts to Use

Canva provides an easy-to-use photo editor where you can change the look of your image using settings that include filters, tint, brightness, and more. Whether you use a free or paid photo, or even one you upload yourself, Canva has got you covered.

As for fonts, Canva offers hundreds from which to choose. It's hard to stop playing with all those choices!

Collaboration Made Easy

Canva makes it easy to collaborate on designs in two ways: ask for comments and open to edit. Both types of sharing are initiated by clicking on the 'Share' button in the editor and then entering one or more email addresses in the email box. If you don't check the box the red arrow is pointing to, then you're sharing your project to get comments. If you do check that box, you're sharing your project to allow collaborators to edit.

Once someone clicks on the 'See the full design' button, they'll be able to see the full design. If you've invited recipients to look at your design and leave comments, they'll see a screen where they can do just that. If you've invited recipients to look at your design and edit it as they like, they'll see a screen where they can do that as well.

iPad App

If you like working on the go, Canva offers an iPad app that's as full-featured and easy-to-use as the online version.

Price

When it comes to price, you can't go wrong with Canva because it's free! You read that right, you can use every Canva template for free. The only time you'll need to pay is when you use one or more of the premium images that they sell for the low price of $1 per image. Don't want to pay? No problem! They offer tons of free images to use as well.

How to Use Canva for Business

The primary way to use Canva for business is to create and publish engaging content that will attract your targeted prospects both online and off. To help you get started, here's a walk-through of the process to create an image to use as a Facebook update. These types of images can go viral easily; especially if they're funny or useful.