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Clothes for men, women and children. Skateboarding shoes, lifestyle, snowboard boots and accessories. Promote a significant change in the shoes developed for the practice of Skateboarding, increasing the performance of skaters. "The History of DC Shoes, is essentially the history of modern Skate shoes." Back in 1993, when DC Shoes was still in the conceptual stage, the founders Ken Block and Damon Way were in agreement to fulfill a mission: to promote a significant change in the shoes developed for the practice of skateboarding, leading the athletes' performance to other level.

The following year, DC Shoes introduced the lace protectors, Lace Loops, to the skateboarding world. This was a small step for tennis in general, but a big leap for skateboarding shoes. Since then it has continued to deliver on its promise by developing all its products focused on technological innovation and style. Over the years, he obtained a posture to introduce the brand in other action sports. He built a world class team formed by the following sports: Skate, Snowboard, Surf, BMX, MotoCross and Rally. Its athletes raised the brand name, developed and signed the products together, supported the promotions. DC Shoes expanded by initiating other projects such as Artist Projects, Double Label Projects and Remix Series. Culturally these projects are as relevant as the models signed by professional athletes.

These projects demonstrate a strong influence of street artists and musicians. Some faces in these projects are Kaws and Phil Frost within Artist Projects and musicians Travis Barker (Plus 44, The Transplants and Blink 182) and Mike Shinoda (Fort Minor and Linkin Park) developing models for the Remix Series. Since design innovations are a priority for DC Shoes, there is no greater example of their effectiveness as the snow R&D center, The Mountain Lab, near Utah's Park City. At Mtn Lab, DC Shoes snowboarders, designers and the product team work together to keep the company within their focus, developing the best snowboarding boots and clothes.

Always with its head turned to its origins, skateboarding, DC Shoes is a company concerned with the performance of the sport, and continues to invest heavily through initiatives in conjunction with athletes, such as the Skate Plaza DC Foundation / Rob Dyrdek, DC PRO TOUR STREET LEAGUE, Batlle at the BERRICS, Motocross TF, forming a global team and regional teams within the area where it operates. Twenty-three years later, it becomes a global brand and expanding its product line for men, women and children. Skateboarding shoes, lifestyle, clothes, snowboard boots and accessories. Staying true to its primary mission, which is to bring about significant changes to improve the performance of athletes.

Introduction

This is the startup story of DC Shoes, a global action sports brand focused on footwear. The company was started by two friends while attending community college classes. Within 10 years, the company had reached sales of 0 Million when it was sold to Quicksilver in 2004 for Million.

DC Shoes Stats

Revenue: 0 Million +
Employees: 400
Years to Acquisition: 10 years before it was sold to Quicksilver.

DC Shoes Founders

DC Shoes was started by Damon Way and Ken Block after the two met during a community college class and launched a series of startups. The two friends started Eightball clothing, Blunt Magazine, Type A Snowboards, and Droors clothing over the subsequent years. Droors Clothing then became DC Shoes in 1993. By 1995, the companies revenue had hit Million in sales.

Entrepreneurial Achievements

• Entrepreneurial Achievements: - Winner: 40 Under 40 Awards, Sports Business Journal 2005
• One of the most influential people (#17) in Sports Business Journal 2004
• Ad Age's Marketing 50 in 2004
• One of the Fast 50 in Fast Company Magazine, 2004

DC Shoes Startup Timeline

1993: The DC Shoe brand is created and launched. Revenues hit .5 Million.
1995: DC Shoe Revenue hits Million.
2000: DC Shoe revenue hits Million.
2003: DC Shoe revenue reaches 0 Million per year.
2004: DC Shoes is acquired by Quicksilver for Million, helping the company reach Billion in revenue.
2005: Ken Block begins a career as a rally car driver while still leading brand vision for the company.
2007: Block moves from President to Chief Brand Officer.
2008: Damon Way transitions to a consulting role to focus on InCase.
2013: Ken Block releases a series of viral stunt videos promoting DC Shoes.

In 1994, DC created a line of shoes specifically for skateboarders with a mission to make a significant change in skateboard shoe style and elevate skateboarding performance to the highest level. That mission grew to create a brand that forever changed the face of action sports. Today, DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, and motocross athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC continues to stay true to its original mission-to be the most sought after skate driven action sports brand.

DC FOOTWEAR

By 1993, the sneaker aspect of the business began to take shape and Way felt skate shoes at the time were stagnant and just weren't cutting it. For visionary sneakerhead and newly minted DC footwear designer Sung Choi, this presented an opportunity to shine. Choi's first ever design, the Lynx, ended up being the most iconic shoe the brand had ever produced. 'It's funny when you work on product, you don't really know you have something that's iconic or timeless until a decade or two go by,' said Way.